Redken

With 60 years inspiring salon professionals, our mission is to help all salon professionals learn better, earn better, and live best. Our commitment is to a personal-based approach, principle-based content, and transformational experiences. Founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent, and her hairdresser, Jheri Redding (thus the name "REDKEN"), Redken's foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional.

Founded on the principle that everyone deserves great hair, this brand combines cutting-edge technology with natural ingredients to create products that work for all hair types. Their commitment to sustainability and ethical practices makes them a leader in the industry.