Oribe Hair Care began its journey in 2008. Good. Better. Best. Those were the classifications found in all beauty categories except hair care. Daniel Kaner, along with two partners including legendary hairstylist Oribe Canales, saw an opportunity in the professional hair care category to create a brand that offered a unique, boutique perspective within the segment. The brand blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care. Today, Oribe is a best-selling, award-winning brand that has sparked deep connections with its consumers.