Hair Type Specific Formulas
We develop products tailored to your specific hair type—straight, wavy, curly, or coily. Because one size has never fit all.
Hair care formulated for men with medium-to-long hair. Evidence-based. Hair-type-specific.
THE PROBLEM
Walk down any men's aisle, and it's the same story.
That's not a solution. That's a lack of options.
Shampoo and conditioner have opposite functions. Combining them means both perform worse.
Longer hair has different mechanical stress, moisture needs, and scalp dynamics. Generic products ignore all of it.
If you have hair touching your ears, none of it is made for you. Your hair deserves more than convenience formulas and outdated marketing.

THE SOLUTION
We develop products tailored to your specific hair type—straight, wavy, curly, or coily. Because one size has never fit all.
Shampoo cleanses. Conditioner hydrates. We keep them separate so each can do its job properly, without compromise.
Our formulas address the unique needs of guys with more than 2 inches of hair, like environmental exposure, mechanical stress, moisture balance, and scalp health, which generic products ignore.




Lack of shine, frizz, and brittle hair. These problems showed up most in our community. So that's what we solved first. More formulas are coming.
Every formula is crafted with the finest ingredients, backed by science, and free from harmful additives. Here's what goes into your hair, and what doesn't.
JOIN THE COMMUNITY
Real guys sharing tips and showing progress.
WHAT THEY'RE SAYING
I really like how soft my hair feels after it as well as the flow it can have for the next day or two. The shampoo cleans well without leaving hair feeling stripped and frizzy. The clean also holds well and doesn’t leave my hair feeling greasy before the next wash.
Using the products together made detangling my hair much easier. After air-drying, my hair looks and feels healthy, hydrated, and smells great. The pumps are sturdy and allow for excellent quantity control. My daughters were commenting on how healthy my hair looks right now. Overall, I would rate the scent a 4/5 and the product quality a 5/5.
I’ve been using both the shampoo and conditioner in unison for the past month and I am seeing positive results already. Travis has created a superb product made precisely for my hair type. Finally someone makes a product expressly for your hair. Both the shampoo and conditioner leave my hair looking healthy and just the right amount of shine without weighing down my waves. Both products even enhance my waves, before starting them my old shampoo kind of made my waves disappear from the top. Now I can show off these waves all over. Thanks Mannered Manes!
GOT QUESTIONS?
Most gentlemen notice improved texture and moisture within 2-3 weeks. Significant transformations typically occur between 6-12 weeks of consistent use. Hair growth cycles vary, so patience and consistency are key.
Absolutely. Our formulas are designed to work across the full spectrum of men's hair types, from straight to coily. We recommend taking our Hair Quiz to find the perfect products for your specific needs.
We're built specifically for men, by men who understand the unique challenges of men's hair. Our formulas combine premium ingredients with science-backed concentrations—no diluted or gimmicky products here.
Yes! Subscribe and save 15% on every order, plus get free shipping. You can pause, skip, or cancel anytime—no commitments, no hassle.
We stand behind our products with a 30-day money-back guarantee. If you're not seeing results, reach out to our team and we'll make it right.