What it is: A purple shampoo with naturally derived pigments that deeply cleanses to rinse away brassiness and buildup for brighter, shinier strands. Hair Concerns: - Shine - Color Safe - Brassiness Suggested Usage: -Use one to two times a week. -Swap your daily shampoo for a quarter-size amount of Violet Brightening Shampoo. -Massage evenly into scalp and strands; let sit for three minutes. -Rinse thoroughly. -Follow with Playa Supernatural Conditioner (sold separately). -For a deeper treatment, follow with Playa’s Healing Hair Masque (sold separately).

Water/Aqua/Eau, Lauramidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Glycerin, Cocamide MIPA, Propanediol, Xylitylglucoside, Clitoria Ternatea Flower Extract, 1,2-Hexanediol, Anhydroxylitol, Acetic Acid, Sodium Gluconate, Maltitol, Tetrasodium Glutamate Diacetate, Xylitol, Polyquaternium-7, Caprylhydroxamic Acid, Citric Acid, Citrus Aurantifolia (Lime) Fruit Extract, Citrus Limon Juice, Pelvetia Canaliculata Extract, Fragrance/Parfum.