How to use: Start with a damp beard. Squeeze a dime-sized amount into your hands, rub together, and apply to beard. Focus on the ends of your beard and allow it to soak for one to two minutes. Rinse. See above for advanced softening techniques. Advanced beard softening: If you want to make your beard even more soft, touchable, and easy to style, try these advanced beard softening techniques: 1. Co-washing (conditioner washing): It sounds counter-intuitive, but instead of using a Beard Wash every time you shower, try using Beard Softener instead. Beard Softener contains enough cleansing ingredients to take care of any routine bacteria in your beard while keeping it moisturized. Reserve the stronger Beard Wash for a weekly deep-clean or for days when your beard is extra soiled with sweat and dirt. 2. Let it soak: Apply Beard Softener at the start of your shower and let it soak in while you wash the rest of your body. The more time it spends on your hair, the more time it has to work its magic. 3. Leave it in: For the ultimate beard softening boost, apply a small amount of Beard Softener to a damp beard, and skip the rinse altogether. Set it and forget it while you go about your day. Just be sure to give your beard a thorough rinse before adding more Beard Softener the next day.

WATER, GLYCERIN, CETEARYL ALCOHOL, FRAGRANCE, COCOS NUCIFERA (COCONUT) OIL, BUTYROSPERMUM PARKII (SHEA BUTTER), PENTACLETHRA MACROLOBA (PRACAXI FRUIT) SEED OIL, MENTHA PIPERITA (PEPPERMINT) EXTRACT, ALOE BARBADENSIS (ALOE VERA) LEAF JUICE, COCONUT GLUCOSIDES, COCONUT ALCOHOL, TOCOPHEROL (VITAMIN E), PANTHENOL, GLYCOLIC ACID, GLYCINE SOJA (SOYBEAN) OIL, XANTHAN GUM, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, PHENOXYETHANOL, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, PENTYLENE GLYCOL, SODIUM HYDROXIDE