What it is: A 98% natural purple toning shampoo for blonde, silver and grey hair. HOW TO USE Lather up one to three pumps from roots to ends. Rinse thoroughly and repeat as desired. Use up to 3 times per week.

INGREDIENTS: Water (Aqua), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, PEG-120 Methyl Glucose Dioleate, Fragrance (Parfum), Glycerin, Decyl Glucoside, Sodium Myristoyl Sarcosinate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Amino Acids (Apple), Glycol Distearate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Schinziophyton Rautanenii Kernel Oil, Oryza Sativa (Rice) Extract, Dextrin, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyl Methylcellulose, Polyquaternium-10, Benzyl Alcohol/Dehydroacetic Acid/Benzoic Acid/Sorbic Acid, Citric Acid, Ext. Violet 2 (CI 60730).